|
“Treating the atypical customer or
employee as a fellow human being ought to be more common than it is, and can
easily be much more so.”
– Griff Hogan
When more than 70% of working-age people with disabilities
are unemployed - and when employers themselves point to their own lack of
knowledge and discomfort as one of the major reasons for this, it is shocking
that more concerted effort hasn’t been put into resources for educating
employers on disability issues.
Hats off to Mr. Hogan for compiling this very thoughtful
and thorough book! Combining his professional background in disability concerns
with the knowledge he has gleaned as a consultant to the business community, the
author has produced a very readable and highly instructive handbook for
employers.
The Inclusive Corporation covers a lot of territory.
In the opening pages, it gives the reader a solid appreciation for the broader
social, legal and historical context of the disability community. It then
squarely addresses the prevailing issues of attitudinal bias and social
discomfort. Lastly, it provides practical guidance on policies and practices
that enable companies to effectively include people with disabilities in their
workforces.
The Inclusive Corporation addresses more than just
employment issues, however. Mr. Hogan gives recognition to the large customer
base that people with disabilities represent. From product design through to
retail sales and promotional advertising, this book provides solid guidance on
how companies can make their products and services accessible and
disability-friendly.
CHAPTER HEADINGS
Chapter 1: A Trillion dollar Market
Chapter 2: Understanding the Americans with Disabilities
Act
Chapter 3: Diversity, Disability and Inclusion
Chapter 4: Disability Stereotypes and Myths
Chapter 5: Language and Etiquette Strategies
Chapter 6: Disability and Innovation
Chapter 7: Profiles of Four Business Leaders
Chapter 8: A Plan for Inclusive Employment, Part I:
Pre-Employment Issues
Chapter 9: A Plan For Inclusive Employment, Part II:
On-the-Job Issues
Chapter 10: A Plan for Inclusive Marketing, Part I:
Accessibility Issues
Chapter 11: A Plan for Inclusive Marketing, Part II:
Message, Media, and Image Issues
(Included in the Appendices are an Inclusive Employment
Checklist, an Inclusive Marketing Checklist and a variety of Resource listings
for employers.)
WHO IS IT FOR?
Written primarily for those in the business community,
The Inclusive Corporation is an exciting new resource. It will be welcomed
by business leaders who want their workforces and customer bases to be more
inclusive of people with disabilities.
Naturally, it is also a terrific resource for Employment
and Training professionals who are working in partnership with their business
communities to improve employment opportunities for people with disabilities. |
